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Small Business Saturday 

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Think BIG on Small Business Saturday!!!

What exactly is Small Business Saturday? Small Business Saturday is a nationally recognized movement to celebrate and shop small businesses, as well as the local communities they support. Sponsored by American Express OPEN, the third annual Small Business Saturday will fall on November 24, 2012 — perfect for post-Thanksgiving shoppers. In fact, last year’s event saw over 100 million shoppers participate by “shopping small” and this year’s...
event promises to be even bigger!

So how can you make the most of this year’s event?

Connect with Small Business Saturday on Social Media
Like and follow Small Business Saturday on Facebook and Twitter. In addition to connecting with shoppers and other small business owners, take advantage of the marketing advice for small business owners. You’ll also find free marketing tools specifically for Small Business Saturday.

Visit the Small Business Saturday Microsite
American Express has created a microsite just for Small Business Saturday with all the information about this year’s event. You can register your business and add it to the map for shoppers to easily find you. You can also get your hands on other free goodies like signs and banners to proudly display on Small Business Saturday.

Celebrate and Promote With Digital Media
Consider running a special discount for Small Business Saturday or offering cookies or other snacks to entice shoppers to stop by. Advertise and share your involvement with your friends, fans, and followers across all your social media channels (hint: use the hashtag #SmallBizSat on Twitter). Remind your current subscribers to “shop small” with a Small Business Saturday-specific email campaign as well.

How will your business be promoting themselves on Small Business Saturday? We’d love for you to share!

Think BIG on Small Business Saturday

What exactly is Small Business Saturday? Small Business Saturday is a nationally recognized movement to celebrate and shop small businesses, as well as the local communities they support. Sponsored by American Express OPEN, the third annual Small Business Saturday will fall on November 24, 2012 — perfect for post-Thanksgiving shoppers. In fact, last year’s event saw over 100 million shoppers participate by “shopping small” and this year’s...
event promises to be even bigger!

So how can you make the most of this year’s event?

Connect with Small Business Saturday on Social Media
Like and follow Small Business Saturday on Facebook and Twitter. In addition to connecting with shoppers and other small business owners, take advantage of the marketing advice for small business owners. You’ll also find free marketing tools specifically for Small Business Saturday.

Visit the Small Business Saturday Microsite
American Express has created a microsite just for Small Business Saturday with all the information about this year’s event. You can register your business and add it to the map for shoppers to easily find you. You can also get your hands on other free goodies like signs and banners to proudly display on Small Business Saturday.

Celebrate and Promote With Digital Media
Consider running a special discount for Small Business Saturday or offering cookies or other snacks to entice shoppers to stop by. Advertise and share your involvement with your friends, fans, and followers across all your social media channels (hint: use the hashtag #SmallBizSat on Twitter). Remind your current subscribers to “shop small” with a Small Business Saturday-specific email campaign as well.

How will your business be promoting themselves on Small Business Saturday? We’d love for you to share!