Robert Fitzer was born on the family's farm in Frankfort, Illinois, but the family lost the farm in 1933. In 1944 Robert married his wife Jean, and they farmed the farm where she was born and raised. The Fitzers raised three daughters on that farm, while also expanding their own farm operation. Robert has personally witnessed the transition from draft horses to tractors and from hand selecting seed corn to the development of hybrid seeds. He has actively pursued education about crop and soil improvements and has been a community leader in implementing new technology in agriculture over the years.