- 95.6% of the world’s consumers live outside of the U.S.
- More than 70% of the world's purchasing power is located outside of the U.S.
- Reduce dependency on domestic markets
- Mitigate the effects of downtrends in domestic markets
- Extend sales potential of existing products and better stabilize the effects of seasonal markets and sales fluctuations
- Diversify sources of revenue
- Increase sustainable advantage via market diversification
Smaller Companies Have Vast Untapped Export Potential
- According to the Small Business Administration, small businesses have generated the majority of net new jobs over the past decade. Helping these firms grow by selling internationally is important to our economy.
- Although 95.6% of the world’s consumers live outside of the U.S., less than one percent of America’s 30 million companies currently export. This percentage is significantly lower than all other developed countries.
- Of the U.S. companies that do export, 58% export to only one country. Many businesses could benefit from learning more about the international opportunities and resources available to help.
- Small and medium-sized companies account for 98% of U.S. exporters, but still represent less than one-third of the total export value of U.S. goods.