Underage drinking prevention in your community...
Planning for the 2016 YOUR ACTIONS MATTER! public awareness campaign is underway and will kick off throughout the state in the spring. Click on the news release for more details on the 2015 program, including a listing of our local kickoff partners.
During 2015, thousands of youth and adult volunteers posted YOUR ACTIONS MATTER! bottleneckers, drink coasters, buttons, window decals, signs, and posters to remind patrons that “preventing underage drinking is EVERYONE’s responsibility.” Coordinated through the Illinois Liquor Control Commission's (ILCC) Don't Be Sorry educational program, this past year's effort included the airing of the ILCC's teen video public service announcement (PSA) contest winner. The PSA, which will be shown on stations throughout the state, can be viewed by clicking on the link below:
The goal of the YOUR ACTIONS MATTER! campaign is to change the behavior of adults who think it is okay to give alcohol to minors, with participating Illinois liquor retailers playing a key role. In a unique twist, teenagers created the campaign's logo and slogan, as well as post the educational materials. That’s right, YOUTH will be educating the ADULTS!
By posting YOUR ACTIONS MATTER! materials, you can play an important role in protecting youth in your community by sending a final reminder to your adults to "think, decide, prevent" before purchasing alcohol for undeage consumption.
Click here to view our 30-second commercial promoting last fall's YOUR ACTIONS MATTER! campaign.
YOUR ACTIONS MATTER! materials were designed by teens to reinforce positive behavior. The vast majority of adults in Illinois do NOT give alcohol to minors nor do the majority of teens drink alcohol. By posting these positive materials in liquor establishments throughout Illinois, adults will be reminded that “preventing underage drinking is EVERYONE's responsibility."
During the kickoff to last year's spring statewide event, the winner of the 2014 YOUR ACTIONS MATTER! Teen Video PSA Contest
was announced. Created by students from Villa Grove High School, located in Douglas County in eastern Illinois, the winning PSA was selected by a judging panel featuring key stakeholders in the prevention field, at the local level, and in the liquor industry.
The 2014 PSA contest built upon the success of the 2013 Don't Be Sorry Youth Art Contest
, where teens from all corners of Illinois submitted designs featuring a positive, social norming message. Since its inception, the new campaign has received national recognition, with organizations from all corners of the country relating their interest in replicating the YOUR ACTIONS MATTER!
effort in their state.
For questions regarding this innovative and engaging prevention program, please contact the ILCC Education Manager Ted Penesis at 312-814-4802 or firstname.lastname@example.org