Logo Programs

​​Bureau of Marketing & Promotions

"Illinois Products" Logo Program:

Since 1987, the Illinois Department of Agriculture's (IDOA) Illinois Products Logo Program has been a constant symbol identifying Illinois products in various retail establishments -- from major grocery stores to local community farmers markets. This registered trademark is available to any Illinois food or agribusiness-related company located here in the state. The use of the Illinois Products logo program can help increase your company's visibility and your product's positioning within the market.

"Illinois...Where Fresh Is" Logo Program:

The Illinois Department of Agriculture along with the Illinois Specialty Growers associations are very pleased with the number of Illinois producers that have signed-up to participate in the "Illinois​...Where Fresh Is" logo program. This program is made available to producers to use as a tool to help sell Illinois grown produce, fruits and other horticulture commodities.

Buy Illinois Products Challenge:

Let's encourage every Illinois household to dedicate $10 of their existing weekly budget to the purchase of Illinois products. If each of the 4.7 million Illinois households dedicates just $10 per week to buy Illinois Products, more than $47 million would be generated for the Illinois economy in one week! This will provide a tremendous boost to local Illinois companies — many of which are owned by your friends and neighbors.

Homegrown By Heroes Program:

The Illinois Department of Agriculture (IDOA) is aiding veterans or current active duty service members who are interested in a second career in our state’s number one industry, agriculture. The Homegrown by Heroes program allows Illinois farmers, ranchers, fishermen and producers who have served or are still serving in any branch of the U.S. military to use a special logo on the agricultural products they sell to the public. This special designation sets these farmers apart in the market, allowing these heroes' products to be visible to consumers while giving them the chance to tell their story.