Stuart Layne, Executive Director
Stuart Layne is a seasoned strategic marketing and communications executive with decades of high profile media and sports marketing experience. He brings to the position of Executive Director of the Illinois Bicentennial an expertise in research, branding, publicity, events and sponsor relations.
In 1981, Stuart became the manager of the CBS FM Radio National Sales office in Chicago and subsequently became the Sales Manager of WBBM-FM before transferring to the CBS Television Network Sales office, also in Chicago. In 1984, he joined Emmis Communications of Indianapolis and managed radio stations in St. Louis (KSHE-95) and Minneapolis (WLOL-FM) before moving to New York when Emmis bought two struggling stations. Stuart built HOT 97-FM, which became one of the nation’s biggest Top 40/Dance- Hip Hop stations, and he was part of the team that built WFAN, America’s first all-sports radio station. When Emmis Chairman Jeff Smulyan bought the Seattle Mariners, Stuart became the team’s Vice President of Marketing and Sales. Within two years, the Mariners set team records in revenue and ticket sales and in 1992 won the American Marketing Associations Gold Effie for most effective entertainment marketing campaign. The Mariners became one of the most innovative marketers in sports. The M’s were among the first teams to offer branded food options in the ball park and even had Paul Newman throw out the first pitch when they switched to Newman’s Own Popcorn. Also among Stuart’s accomplishments in Seattle was the creation of the Mariner Moose. He is also responsible for rebranding the team’s look, logo, colors, and uniforms, still among the bestselling sports merchandise.
In 1993, Stuart spent several months back in Chicago when he helped launch Sports Radio WMVP, now ESPN 1000. In 1994, he joined the Boston Celtics where he became its Executive Vice President of Marketing and Sales. In 1995, he successfully transitioned the organization and its fan base from the old Boston Garden to the new Fleet Center , now TD Bank Garden. In 1997, Stuart and the Celtics created the first well marketed and successful NBA Summer League which was the first to be broadcasted on network television. That league now resides in Las Vegas. The Boston NBA Summer League was underwritten in part by a unique sponsorship of Shaw’s Supermarket and supported in-store by Gatorade.
Stuart piloted many impactful and successful strategic sponsor programs in both Seattle and Boston for some of the biggest sports sponsors in the country, including Coca Cola, Anheuser Busch, Citizen’s Bank, General Mills/Wheaties, Southwest Airlines, Reebok, and many others.
In 2002, Stuart left the Celtics to open Seven 2 Sports, a marketing consultancy. Among his clients were the Forum in Inglewood California, the NBA, the National Corporate Theater Fund, Emmis Communications, the Indiana Pacers, and Celtics Legend Bill Russell. He produced several very high profile celebrity golf charity events, including Bill Russell’s MENTOR Champions Golf Challenge and Jim Brown’s Legends of Football Golf Tournament at the Super Bowl in New Orleans. In 2007 and 2008, Stuart was the Publisher of the free daily Boston Metro Newspaper. Under his direction, the Boston Metro became the number two newspaper in Boston.
Stuart returned to the Chicago area in 2014 to become Chief Marketing Officer of Great Shot Golf, a golf marketing agency in Lincolnshire Illinois. Great Shot Golf creates golf promotions, contests, and events. He graduated from the Newhouse School of Communications at Syracuse University.
Tonya Lamia, Deputy Director
Tonya Lamia was named deputy director of the Illinois Bicentennial in December 2016. She previously served as deputy director for the Office of Marketing & Communications at the Illinois Department of Commerce & Economic Opportunity, where she worked strategically to help promote Illinois as a world-class state for job growth and capital investment.
After receiving her Master's Degree from Northern Illinois University, Tonya returned to her hometown of Rockford, Illinois, where she began her career at the Rockford Area Economic Development Council. Over a ten year period, Tonya pioneered investor relations strategies at the RAEDC, pooling resources and engaging public and private sector leaders in the work of economic development.
As president of the Schaumburg Business Association, Tonya served over 600 chamber members while establishing the Schaumburg Center for Economic Development, the region's first public/private partnership for business retention, expansion, and attraction. She also served in various sales, marketing, and communications capacities at TLCommunications, AAR, the Chicagoland Chamber of Commerce, Centre Events, and RadioWorks.
Tonya was recognized among Forty Leaders Under Forty, and she received the Futurist Award from the Community Foundation of Northern Illinois, the Silver Dome Award from the Illinois Broadcasters Association, and a scholarship from the Illinois General Assembly. She has served on numerous boards and committees throughout her career, including the Illinois Economic Development Association Board of Directors, Village of Schaumburg Business Development Commission, HUG Chicago Steering Committee, Next Rockford Strategy Team, River District Association Board of Directors, Pilgrim's Promise Community Development Corporation, and Spectrum School Board of Directors.
Terrence Hill, Director of Programs and Community Partnerships
Terrence D. Hill, Jr. serves as Director, Programs and Community Partnerships of the Illinois Bicentennial for the Office of the Governor, Bruce Rauner.
Terrence began his career in state government with the Office the Illinois Comptroller, where he worked as Community Outreach Coordinator under Comptroller Judy Baar Topinka and directed the Providing Opportunity for Work through Education and Resources (POWER) program. In 2015, Terrence moved to the Office of the Illinois State Governor, serving as Community Outreach Coordinator for Governor Rauner, managing African American affairs and community engagement. He was later promoted to Director of Urban Affairs before moving into his current role for Illinois Bicentennial.
Before entering public service, Terrence worked as the Director of Sales and Marketing for BrownHill Enterprises, a small-business consulting company that he founded and co-owned with this business partner Fredrick Brown. At BrownHill, Terrence implemented marketing and sales strategies that enhanced company growth and provided clients with a substantial return on their investments. Before founding BrownHill Enterprises, Terrence was a Business Development Specialist for the Chicago Minority Business Opportunity Committee (MBOC), an organization that worked in collaboration with the Minority Business Development Agency (MBDA) and the U.S. Department of Commerce to increase opportunities for minority entrepreneurs to obtain additional capital, develop management skills, and increase their market penetration. During his tenure, the MBOC was responsible for delivering over $200 Million in contracting opportunities to minority entrepreneurs.
Terrence is a graduate of Lincoln College and holds a bachelor's degree in political science. He received state-wide recognition for his accomplishments in fostering business diversity, and he has held leadership positions for a variety community groups.
David Perlmutter is a highly accomplished business development and marketing professional with many years aligning core businesses, revenue, and growth goals to enhance ROI.
He is also an experienced media strategist who in numerous engagements has led dynamic and skilled cross-trained teams. Working with a range of clients, from Fortune 100 corporations to regional small businesses, his goal is singular in focus - to ensure the delivery of cutting-edge and effective marketing strategies that deliver measurable ROI and profitable margin.
David has worked closely with leading digital technology companies in the marketing industry building a deep professional network and dynamic skill set to continue to be top-of-class in the disciplines of experiential & sports marketing, traditional media, and digital media including but not limited to display advertising, online video/audio, mobile, social, programmatic and CRM.
As a result, David has been able to directly provide marketing services that include traditional media plans and campaigns, managed trading desk platform for audience targeting across display, video and mobile, advanced campaign measurement and analytics and complete social media services (monitoring/listening, social media strategies/promotions, social advertising, community building, consulting, and more).
He counts WLS AM/FM, Q101, The LOOP (WLUP AM/FM), and Mediaocean among the companies he has worked for as well as University of Chicago Medical Center, Illinois Institute of Technology/Kent School of Law, Burrell Communications, MediaBank, Illinois Secretary of State Jesse White, College of American Pathologists, Mutual of Omaha, Citadel Broadcasting, and Rasmussen Reports as consulting clients.
A lifelong resident of Chicagoland, David briefly left to attend the SI Newhouse of Public Communications at Syracuse University, earning a Bachelor of Science degree in Telecommunications Management.
Lisa comes to the Illinois Bicentennial with 30 years of experience in public service.
Most recently, Lisa served as Director of Scheduling and Special Projects to Comptroller Leslie Munger. Prior to that, she held various positions in development, event planning, office management, compliance, and administration for the U.S. Speaker of the House, members of Congress, and state level officials.
Lisa graduated from Albion College with a bachelor's degree in communications.